Logos of Adnama and Super Cellar partnership.
Environmental regulations and sustainability with Proven Solutions.


Under the radar gems

Our head wine buyer, Lydia Harrowven, is excited to introduce a truly distinctive collaboration with like-minded East Anglian fine wine merchant Private Cellar. Known for their exceptional sourcing and deep-rooted expertise, Private Cellar brings wines to the table that are rarely found on traditional retail shelves.

 

This collaboration is the result of a shared philosophy — that fine wine should be both exceptional and accessible. The Private Cellar team of nineteen down to earth and approachable wine professionals includes Master of Wine Nicola Arcedeckne-Butler, with other Masters of Wine in training.

“From the outset, it was clear that Private Cellar shared our values — an entrepreneurial spirit, a sense of discovery, and a desire to make fine wine enjoyable rather than intimidating,” says Lydia. “We have launched a concise range that will be available to purchase by the bottle in selected Adnams stores. Curating this range together felt like a natural step, and one we’re incredibly proud of.”

 



Discover

Private Cellar Wines




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“We are hugely excited to launch this project to bring our fine wine selection into Adnams’ stores. For twenty years, Private Cellar has connected wine drinkers and collectors with brilliant, often under the radar gems with perfect provenance, all sourced by our globe-trotting Master of Wine.

 

Together with the Adnams team, we have chosen a tight selection of fine wines from the classic regions and a few surprises too, including rising star Francisco Barona from Ribera del Duero and a glorious Meursault from the Matrot sisters, Elsa and Adèle. From fine Riesling to magnums of Bordeaux, we are certain you will find something in our selection to enjoy, and we look forward to sharing our winemakers’ stories with you.”

 

Laura Taylor

Marketing Director at Private Cellar



Person discussing wine selection in a store, holding a bottle.

Private Cellar DELIVERY & CUSTOMER SERVICES

Both Adnams and Private Cellar are advocates of the personal approach, so this collection is available in selected Adnams stores and for online local delivery.

 

In person
In store, you’ll find a dedicated display, and knowledgeable staff who are eager to help and advise you, whether this is your first foray into fine wine or you are a seasoned collector. If your local store does not directly offer this service, they will be able to advise on access to the range.

 

Online
Wines from the collection can also be ordered online, where they will be swiftly delivered directly to your home from your local store, where they are cellared in perfect condition. Order online using the ‘Check in Store Availability' button when you purchase. Simply pop in your postcode and you will be provided with the contact details for your nearest store.

 

Should you wish to speak to a member of our team:
Email: fine&rarewine@adnams.co.uk
Telephone: 01502 727200