Simon has extensive experience in the UK hospitality industry, having worked for over 35 years in various sales, marketing, commercial and operational roles. Until March 2020, he was Chief Executive Officer of Ei Group plc, the FTSE-listed owner and operator of over 4,000 pubs across England and Wales. Simon served as a non-executive director of FTSE-listed housebuilder Countryside Properties plc from March 2019 to November 2022, and is Chairman of Wadworth & Co Ltd, a non-executive director of JW Lees & Co, a senior advisor at global consultancy Teneo and a member of the advisory board of diversity and inclusion organisation WiHTL.
Simon joined the Adnams Board in January 2023 as a non-executive director and Chair of the Remuneration Committee. He assumed the role of Interim Chair in September 2024, before being formally appointed as Chair in April 2026.