Ease Up is a golden session IPA that was inspired by the 'easy' style of beer from the United States. It is part of our Jack Brand range of beers, which give a firm nod to many years of Adnams brewing heritage, at the same time as introducing modern styles, flavours, and recipes. The 'Jack Brand,' or 'Southwold Jack,' is Adnams oldest trademark. The design is inspired by some old, refillable 'Jack Brand' bottles found in our cellars. Small, dark-brown and branded with cream-coloured paint, they were hand-crafted and simple. It was this honesty and simplicity we wanted to reflect in the range.