Fresh look. Same great taste. Always.

Since Adnams was established in 1872, our beer branding has developed in waves, buoyed along by tradition and a real sense of place. This year we have refreshed the design of our six best-loved Adnams beers: Ghost Ship 4.5% Pale Ale, Ghost Ship 0.5% Pale Ale, Southwold Bitter, Broadside, Dry Hopped Lager and Mosaic Pale Ale. This new vision unifies our range and gives us space to grow, shaping the look and feel of our future beers.

This summer, gather your friends, grab a Ghost Ship, and get out there. Make stories that become The Stuff of Legend. We’re setting you up for the ultimate adventure, with the chance to win a Suffolk pub for a night to enjoy with your friends, along with other legendary prizes.*

Legends don’t have to always feature magic, strange beasts or far off lands, but they might call for the odd Ghost Ship. They can come from sharing adventures with friends or simply trying something new and recounting your endeavours. They spring from the tales you’ll tell around the campfire or on a visit to the pub.

So, share the moment, share a Ghost Ship, and make this summer The Stuff of Legend. See special competition packs and pints to enter.

#StuffOfLegend

*Terms & Conditions apply.

Designs rooted in the landscape

Home is truly where our heart is, and it’s more than just Southwold and the beach - it stretches out across Suffolk and Norfolk. As well as bringing all our beers into one proud Adnams family, we wanted to reflect our wider brand. Our design agency spotted a painting hanging in The Crown Hotel, Southwold, by local artist, Vanessa Sorboen and it perfectly captured the simplicity and honesty of our home. Using her art was the perfect way to appeal to our longstanding customers and entice others to try.

Ghost Ship 4.5%

 

The beer for sharing.

Our best-selling, award-winning citrus pale ale with aromatic elderflower notes. Inspired by stories told by the fireside, for whenever you’re sharing your own.

 

 

Ghost Ship 0.5%

 

The beer for outdoors.

The number one selling no & low ale in the UK^. Same great flavours, but with all the alcohol smuggled away. Refreshment whenever and wherever the moment finds you.

 

 

^Source: CGA on-trade data w/e 08.10.22. As seen in The Morning Advertiser, Top Brands to Stock in 2022.

 



Ghost Ship 4.5% is our best-selling, award winning citrus pale ale is inspired by stories told by the fireside, for whenever you’re sharing your own.
 

Ghost Ship 0.5% is the number one selling no & low ale in the UK^ offers refreshment whenever and wherever the moment finds you.



Ghost Ship 4.5% is our best-selling, award winning citrus pale ale is inspired by stories told by the fireside, for whenever you’re sharing your own.
 

Ghost Ship 0.5% is the number one selling no & low ale in the UK^ offers refreshment whenever and wherever the moment finds you.

Ghost Ship 0.5% Pale Ale: Otherworldly sunset colours set our ghost ships apart.

In this manifestation the sun glints on the sails, while the shore is still shrouded in darkness.

Ghost Ship Pale Ale: Our ethereal vessel is seen from Walberswick’s shore.

The ship’s enveloped in fog and lit by the moonlight - a sight that is true to the legend.

Broadside: The sky in this scene takes on a fiery glow, while formidable ships fire their cannons.

There’s an added sense of perspective and place, as you can now spy our town in the distance.

Dry Hopped Lager: It’s a hot, sunny day on the beach here in Southwold, when only a lager will do.

The beach huts and sandy Sole Bay scene reflects the brand’s colours in a view that feels fresh.

Mosaic Pale Ale: Dunwich Forest has a mosaic of habitats, as heathland meets forest then beach.

This setting sun moment shows the light through the trees casting geometric shapes on the floor.

Southwold Bitter: We take a step back to take in the view. Southwold Jack remains our guardian,

but he’s no longer far from home. You now find him in situ, standing proud on the brewery wall.

Keeping ahead of the curve

Support for cask beer is key to this project. We believe there is a great opportunity in cask and we want to draw more people to the category. We were one of the first breweries to use moulded metal pump clips, so we’ve taken our time to create something new and exciting again. Our innovative cylindrical pump clips are eye-catching from every angle. Their stunning curved shape and embossing helps bring our flavoursome storytelling to life. Keg beer is also getting a boost with new tap handles and bold banded badges.

This summer, gather your friends, grab a Ghost Ship, and get out there. Make stories that become The Stuff of Legend. We’re setting you up for the ultimate adventure, with the chance to win a Suffolk pub for a night to enjoy with your friends, along with other legendary prizes.*

Legends don’t have to always feature magic, strange beasts or far off lands, but they might call for the odd Ghost Ship. They can come from sharing adventures with friends or simply trying something new and recounting your endeavours. They spring from the tales you’ll tell around the campfire or on a visit to the pub.

So, share the moment, share a Ghost Ship, and make this summer The Stuff of Legend. See special competition packs and pints to enter.

#StuffOfLegend

*Terms & Conditions apply.

Est. 1872: A mark of quality

We are proud of our heritage and how we brew beer today, so we’ve developed a mark to affirm this. The Est.1872 roundel highlights the date that Adnams was founded and declares that our authentic beers are sustainably brewed. It appears on our new clips and packaging to reinforce our assurance of quality. This will give customers confidence when making a choice. In an additional nod, the Est.1872 date icon also heads up the back-of-pack story and tasting notes on our new-design bottles and cans.

Discover our range

Southwold Bitter

Dry Hopped Lager

Mosaic Pale Ale

You can also find our beers in your local supermarkets

You can also find our beers in your local supermarkets

Ghost Ship Pale Ale 4.5%

Stockists:

  • Asda

  • Booker

  • Booths

  • Budgens

  • Co-op

  • Holland Bazaar

  • Lidl

  • Majestic

  • Marks & Spencer

  • Morrisons

  • Nisa

  • Ocado

  • Roys

  • Sainsbury’s

  • Tesco

  • Waitrose

    • Asda
    • Booker
    • Booths
    • Budgens
    • Co-op
    • Holland Bazaar
    • Lidl
    • Majestic
    • Marks & Spencer
    • Morrisons
    • Nisa
    • Ocado
    • Roys
    • Sainsbury’s
    • Tesco
    • Waitrose

Ghost Ship Pale Ale 0.5%

Stockists:

    • Asda
    • Booker
    • Booths
    • Co-op
    • Majestic
    • Morrisons
    • Nisa
    • Ocado
    • Roys
    • Sainsbury's
    • Tesco
    • Waitrose

Ghost Ship Pale Ale 4.5%

Stockists:

  • Asda

  • Booker

  • Booths

  • Budgens

  • Co-op

  • Holland Bazaar

  • Lidl

  • Majestic

  • Marks & Spencer

  • Morrisons

  • Nisa

  • Ocado

  • Roys

  • Sainsbury’s

  • Tesco

  • Waitrose

    • Asda
    • Booker
    • Booths
    • Budgens
    • Co-op
    • Holland Bazaar
    • Lidl
    • Majestic
  • Marks and Spencer
  • Morrisons
  • Nisa
  • Ocado
  • Roys
  • Sainsbury's
  • Tesco
  • Waitrose

Ghost Ship Pale Ale 0.5%

Stockists:

    • Asda
    • Booker
    • Booths
    • Co-op
    • Majestic
    • Morrisons
  • Nisa
  • Ocado
  • Roys
  • Sainsbury's
  • Tesco
  • Waitrose
      • Asda
      • Booker
      • Booths
      • Budgens
      • Co-op
      • Morrisons
      • Lidl
      • Majestic
  • Marks and Spencer
  • Holland Bazaar
  • Nisa
  • Ocado
  • Roys
  • Sainsbury's
  • Tesco
  • Waitrose
      • Asda
      • Booker
      • Booths
      • Budgens
      • Co-op
      • Morrisons
      • Lidl
      • Majestic
      • Marks and Spencer
      • Holland Bazaar
      • Nisa
      • Ocado
      • Roys
      • Sainsbury's
      • Tesco
      • Waitrose
  • Asda
  • Booker
  • Booths
  • Budgens
  • Co-op
  • Morrisons
  • Lidl
  • Majestic
  • Marks and Spencer
  • Holland Bazaar
  • Nisa
  • Ocado
  • Roys
  • Sainsbury's
  • Tesco
  • Waitrose
  •  
      • Asda
      • Booker
      • Booths
      • Budgens
      • Co-op
      • Morrisons
      • Lidl
      • Majestic
  • Marks and Spencer
  • Holland Bazaar
  • Nisa
  • Ocado
  • Roys
  • Sainsbury's
  • Tesco
  • Waitrose

*Selected stores only





*Selected stores only

Getting in touch

To find out more about Adnams and our great range, see below.

 

For Press enquiries and for more info on the beer redesign, please contact Adnams@thisisphipps.com

 

If you are interested in stocking Adnams products, please contact callcentresales@adnams.co.uk

 

For general inquiries, please contact customer.services@adnams.co.uk

We look forward to hearing from you.

To find out more about Adnams and our great range, see below.

 

For Press enquiries and for more info on the beer redesign, please contact Adnams@thisisphipps.com

 

If you are interested in stocking Adnams products, please contact callcentresales@adnams.co.uk

 

For general inquiries, please contact customer.services@adnams.co.uk

We look forward to hearing from you.


EXPLORE ADNAMS