An inspiring challenge, beautiful scenery, and Ghost Ship 0.5% Pale Ale as welcome refreshment… Do you want to come along for the ride?

This year, Adnams is a proud sponsor of the Pedal Norfolk festival, The Tour de Broads, and RSPB Go Wild. TPR’s inclusive cycling events are designed to engage riders of all abilities – that’s why we wanted to get involved. Participants will receive a free can of Ghost Ship 0.5% Pale Ale when crossing the finish line and TPR provides feed stops, mechanical support, superb souvenir interlocking medals and professional quality photos.

TPR creates some of the most loved, non-competitive mass participation cycling events in our region, so it’s sure to be a fantastic day out.

Your ticket to ride

Our recent beer rebrand was inspired by the wonderful scenery in our beautiful part of the world. To celebrate, we’re offering you and three of your friends the chance to take get out there and enjoy it first hand, with free entry for The Tour de Broads.

We have 6 pairs of tickets to giveaway. Whether you are serious pedal enthusiasts or simply in search of an exciting challenge - this is  for you.

The Pedal Norfolk Festival

13th & 14th July at Holkham, Norfolk

The Pedal Norfolk Festival is a celebration of the cycling lifestyle. This two-day festival gives you the opportunity to ride up to 250 miles with road, gravel and ultra-sportive events, plus on-site street food, live music and a bar on the Saturday evening.

Based at the prestigious Holkham Hall estate, Pedal Norfolk opens up a North Norfolk cycling paradise of quieter lanes and roads, historic unspoilt villages and glorious coastline all under big wide open Norfolk skies. There is a rare opportunity to stay over at Holkham in a dedicated camping ground for tents, camper vans, caravans and motorhomes. Ride all road or mix and match, whatever you choose we hope you love the festival!

Tour de Broads  

11th August 2024 at Octagon Park, Little Plumstead, Norfolk

In its 11th year, the Tour de Broads is now well established as the most-loved cycling event in our region. All riders are welcome, regardless of your experience level, age or goal – whether it’s to raise money for charity, to get fit and active or to simply enjoy a big day out surrounded by like-minded cycling friends. The 2024 event returns to the spacious Octagon Park in Little Plumstead on the outskirts of Norwich. The wide-open landscape and beautiful country roads is the perfect place for over 2000 cyclists to enjoy a day out round the broads.


RSPB Go Wild

3rd November 2024 at RSPB Minsmere, Saxmundham, Suffolk

Everyone’s favourite off-roader is back for 2024 with the full support and backing of RSPB. This mixed-terrain cycle sportive explores the wilder parts of the beautiful Suffolk Coast. It starts at the incredible RSPB Minsmere Nature Reserve, before heading out to join up nature reserves and wildlife havens, in a 5m route, 30m route and 65m challenge.

This is no ordinary Sportive. TPR has managed to arrange access to a few trails that are not normally open to bikes, giving you a unique opportunity to ride restricted trails with the full management and backing of the RSPB.

Ghost Ship 0.5% Pale Ale

Whether you’re completing your first sportive, tackling the 100-mile route, or prefer to be heading off road, Adnams will be there to reward you with a free can of medal-winning Ghost Ship 0.5% Pale Ale at the finish line.

A refreshing proposition, it will comfortably fit in your backpack, basket or pannier. At only 0.5% abv, its bold citrus flavours can be enjoyed whenever and wherever the moment finds you.


·      Promotion ends and the closing date for draw prize entries is midnight on Friday 26th July 2024.  

·      All entries must be received by midnight Friday 26th July 2024. 

·      Promotion open to UK residents only and open to those 18 years and over. 

·      No cash alternatives will be offered. 

·      Adnams promotes responsible drinking. Management reserves the right to withdraw this offer at any time. 

·      To enter, our sign up form must be filled out fully and those details submitted.

·      Prize: A chance to win free entry tickets for the Tour de Broads, courtesy of TPR Events on Sunday 11th August 2024. Six pairs of tickets available to win.  

·      Draw prize winners will be notified via email. Winners will be prompted to respond with their full name and address (including postcode) within 24hrs of receiving the Promoter’s email. If no response is received within this time frame, the prize entitlement will be withdrawn and the Promoter reserves the right to award the prize to a reserve draw, drawn at the same time as the original.

·      Prize confirmation and details will be sent out no later than Wednesday 5th August 2024. 

·      Adnams cannot be held responsible for lost, damaged, not received, delayed, illegible or incomplete entries. 

·      Under no circumstances will Adnams take responsibility for any means of attendance to the event, transport and/or camping, etc you may have arranged to attend the event. 

·      Adnams plc reserves the right to cancel or amend this promotion due to events beyond their control and holds no responsibility for any third-party acts or omissions as a result.

·      The decision of Adnams plc will be final and legally binding. 

·      Any queries relating to this promotion should be made in writing to the Promoter: Adnams x TPR Promotion, Adnams plc, Sole Bay Brewery, Southwold, Suffolk IP18 6JW.