The tale behind the name Blank Bottle is that when founder Pieter Walser was starting out, he made a small parcel of Shiraz and was left with a few unlabelled cases. One day, a woman wanted to buy a wine – “Anything but Shiraz,” she told him. Pieter shrugged and sold her the unlabelled Shiraz, neglecting to mention the variety. A few weeks later she returned demanding more, saying it was the best thing she’d ever drunk. For Pieter, it was a lesson on the gap between what people think they like (or dislike) and what they actually like (or dislike). After that, he decided not to list the varieties on his labels. Every one of Pieter’s wines is a story, rather than a grape variety, and it’s the juice inside the bottle which reveals that story.