When briefing the brewing team, to create a beer, to celebrate the completion of work on the brewhouse, Adnams Chairman, Jonathan Adnams, simply asked them to wow him. It was a big occasion, and Innovation had to measure up. Inspired by the places the team had travelled to learn about innovative techniques, or to visit the most advanced equipment suppliers, they decided on a Belgian-style, white IPA that blended styles from the countries they visited. The use of wheat and fermentation at high temperatures created a deceptively light beer with assertive, yet beautifully balanced flavours. Innovation later became one of the first beers released in Adnams Jack Brand range. Its original concept fitting in well with the Jack Brand ethos of offering a firm nod to our history, alongside an exciting slurp of the modern.